In the words of Milton Glaser

We were watching a film recently about famed designer and artist Milton Glaser called To Inform and Delight and since then I find myself exponentially inspired by the art of marketing and advertising.  It is easy to lose track of the vision of making good useful work when the work you do each day becomes all one thing- all about selling the same widget to the same audience with the same client who fears change.  Milton reminded me that there is truly an art to the connection with an audience and the consumer is far more intelligent than you think.  They want to see things that aren’t obvious but require them to use their brains and sometimes to get an inside joke.  Milton talks about not creating work for the middle of the road but going for the people who will really get it.

Some of Milton’s early work was on branding grocery store chains and his work like all other avenues was spot on.  Milton was able to make you look at a jar of pickles and immediately feel like you had purchased them from a local farmer.   We want to believe things still come to us like they did in the old days or in the movies even.  His work made the items special.

Milton also created the famous I HEART NY logo.  No one talks about that and he no royalties for that work but now you see that logo used to peddle everything!  He has a calculated way that makes things look effortless.  In his 80′s now, he still does it better than anyone in the business.